PT. Media Televisi Indonesia was granted a broadcasting licence for
Metro TV on October 25, 1999. It is a subsidiary of the Media Group,
headed by Surya Paloh, the company's CEO/President, who was a wealth of
experience in the local media industry and is the publisher of
Indonesia's third largest national newspaper. Media Indonesia. From a
start up work force of 280 employees the company now employs more than
1200 people, mostly in the newsroom and production areas.
On November 25. 2000. Metro TV went on air for the first time in a
trial series of broadcasts to seven cities. At first it was aired for
only twelve hours a day until April 1, 2001, when 24 hour broadcasting
began.
Perhaps the greatest challenge for the company in the early stages
was the need to build its infrastructure, facilities and team, all
within the short time scale of nine months. Though this was hard work
the experience gained was invaluable in forging a solid team of
experienced professionals who had already been tested under challenging
conditions.
The company has ushered in a new wave of lifestyle and quality
alternative entertainment programming to compliment its dominance in the
news sector of the industry. It has pioneered new perspectives and
unique one-of-a-kind programs while improving the way information is
presented. Sophisticated and stylish productions from Metro TV have
breathed new life into the industry. Even the most discerning viewers
have a viewing choice second to none.
The desire to be the best drives the company's enthusiasm and its
multi-dimensional approach to programming needs. Looking ahead to 2006
the vision of the company is to have by then achieved number one ranking
for its news quality and delivery as well as extraordinarily high
levels of loyalty from both viewers and advertisers.
The company also takes its corporate responsibility towards
shareholders and employees seriously. Though consistent in driving
forward to achieve a significant level of growth and profit and to
leverage its assets, the welfare and quality of life of Metro TV
employees remains of paramount importance.